Singleton: From Fakirs to Physical Culture

Fakirs, Yogins & Europeans (Chapter2)

---early representations of yogins by European visitors to India & their status in European scholarship (Orientalism of the late 19^th century)

• Most likely to be defined by Indian and European critics with black magic, perverse sexuality, alimentary impurity.
• Admired rational, philosophical  & contemplative aspects of yoga while condemning the obnoxious behavior to and queer ascetic practices.
• Exclusion of hatha yoga in the initial stages of the popular yoga revival
• Early European Encounters
• Ancient Greeks ; gymnosophists
• European Colonists: conflate the hatha yogin with Mohammedan Fakir (Sufi) 17^th century-on (enticing ethnographic accounts of weird and painful austerities)
• Social group of itinerant renouncers known for disreputable behavior, mendicancy and outlandish austerities. (SANNYASI)- regarded with hostility and suspicion
• Compared to occultists in Europe (Bernier-France)
• "Naked, covered in ashes with long matted hair, long twisted nails, sitting under trees engaging in painful austerities “vegetative rather than rational beings…who are seduced by a life of lazy vagrancy by their own vanity” (318)
• John Ovington: possessed by the delusions of Satan. Compares them to the Bohemians of France
• John fryer: “Vagabonds and pests of the nation they live in”
• Dissolute, licentious,  profane
• Fighting Yogis & Bhakti Ascendency
• Yogis were difficult people for colonial powers to control
• 15-19^th centuries there were organized bands of militarized yogis controlling trade routes across northern India.- challenged political hegemony of the east India Trading Company.
• Threat to British economic interests
• Saiva (Shavist) vs Vaisnava (Vaishavist) Yoga practice
• British favored Vaisnava who as mercantile & commercial elites preferred a more devotional (denominational) practice. Against wandering Saiva yogis.
• Offense to be naked or carry a weapon
• Large numbers forced into yoga showmanship (not traders anymore)
• Despised rather than honored by orthodox Hindus: casteless Yogin was the embodiment of ritual impurity, as well as an emblem of savagery and backwardness from which colonial Hindus sought to dissociate themselves.- pariah of colonial India.
• Akharas (militant yogis) had a physical regiment which prepared them for their labor which included postures along with combat techniques.—why modern postures are different than the ones identified in traditional hatha yoga texts (warrior postures, etc.???)
• 19^th century Scholarship
• During the decade of Vivekananda, it is not uncommon to see European scholarship characterizing yogis as dangerous, tricksters vagabonds in contrast to “true” practitioners of yoga (devotional).
• Neither legitimate representatives of Hinduism or having a serious worldview or philosophy. Nor were their practices valid in themselves.
• Hatha yoga practice holds little interest for these scholars
• Max Mueller “ degeneration from an earlier time when contemplative traditions dominated-historical process or corruption"
• Admiration of Samkhya & Vedanta
• Narratives of practical yoga as symptoms of religious degeneration (Hopkins)
• Max Webber: “irrational mortification, the hatha yoga of pure magical asceticism” is superseded by Brahmanical (vaisnava) classical holy technique which he compares to contemplative Christianity.
• Will eventually be restored to its pristine glory (protestant narrative)
• Sacred Book of the Hinus (9 volumes): Hinduism by & for Hindus.(Basu)
• Published in English
• Reiterated European views
• Defined modern “Hindusim”
• Vasu’s translations of texts into English determined which would be included in the hatha yoga cannon and mediated the discussion of these texts with European scholars and modern Hindusim of Basu.
• Vasu & the Hatha Yogin
• 1895 edition identifies himself as a “humble servant:” of his guru who under scientific supervision from the maharaja buried himself alive for 40 days (and other feats)
• By 1915 editions of GHS & SS, Vasu condemns “those hideous specimens of humanity who parade through our streets bedaubed with dirt and ash-frightening the children and extorting money from timid and good natured folk.”…”In India, this grotesque beggar-figure is what many may understand by the word Yoga in spite of the apparent fact that all true yogis renounce any fraternity with these”
• Changes yoga/yogi from what it does mean in popular parlance, to what it should mean.
• The modern yogi must be scientific, whereas the hatha yogi is not.
• These practices fall outside the boundaries of wholesome practice or “sattvic sadhana”.
• Omits some practices deemed grotesque from his translations.
• Appropriated from yogin and given to modern scientists and medical doctors. Yogis are rational & scientific.
• Basu, Dayananda, Paul: the Roots of Medical Hatha Yoga
• Dissection by these writers of hatha yoga as scientific and medical phenomenon. Although Tantrics did not see these things as “real” and visible. So much as products of our imagination which are born in sadhana.
•  

Chapter 3 Singleton: Popular Portrayals of the Yogin

The Performing Yogi

·         Nagas-ascetics as both sacred, mystical & ecstatic dimensions of experience. Fulfilled image that the British had of them during the 19^th century. At the same time. Backward, uncivilized & dangerous.

·         Yogi Bava Lachman Dass

o   1897: Performed 48 postures as part of a sideshow at the London Aquarium.

o   Called “contortions for cash” (The Strand)

o   Abound in India, a ruse that fools Indians, but not Savvy Londoners

o   Postural contortion for entertainment-not unknown in Europe an Americas. Part of the larger culture which made freak shows popular and later circus & other travelling sideshows.

·         “Posture Master” traditionally found in the royal courts.

o   Similarities with advanced postures in yoga…coincidence or based on the limitations of the human body?

o   India’s addition to the menagerie of European sideshows.-VULGAR

o   See photos comparing “anatomy of a contortionist” to Iyengar photos in LOY

·         Yogi-Fakir as Magician

o   Emphasize the wondrous powers which can be acquired through yoga.

o   Fortune teller, sorcerers, miracle workers…attached to the occult

o   Popular British cultural icons like Aleister Crowley in his “Eight Lectures on Yoga” marries the occult to yoga in the popular imagination

§  Merged tantric yoga with western esoteric sexual practices based on speculation and Orientalist biases.

§  Hatha Yoga practice leads to the acquisition of Siddhis. & is therefore NOT referenced when physical practice of asana becomes popular.

o   Well into the 20^th century popular literature supports this association of the yogi/fakir with the magician & occultist.

o   VICTOR DANE (the only white yogi 1933): The Naked Ascetic, documents great feats of magic (bullet proof yogis, poison drinking, mesmeric powers. Also an ardent physical culturalist. Authored Modern Fitness (1934) and published a monthly, Sporting Arena magazine. Also show great concern for the physical perfection of the body.

o   EDMOND DEMAITRE: (1936-semischolarly ethnography) Berates the unseemly behavior and backward religious rites of Saiva yogis he documents while contrasting them to one favorable example of a Vivekananda quoting Bhakti yogi in a temple in Benares.

§  Indians distanced themselves from these practices for which Europeans had such a lurid fascination in order to be taken seriously by the colonial powers.

§  Yoga has been trying to uncouple itself from these negative associations ever since Vivekananda

·         Vivekananda & Anti-Hatha Sentiment

o   Raja Yoga (1896) Vivekananda became the public face of the Yoga renaissance, and became instrumental in defining MODERN YOGA.

o   Rejects in total physical practice of hatha yoga (practices are too difficult to learn and do not lead to much spiritual growth)

o   Makes men live longer and gives them superior health. Only tangential to spiritual growth-spiritual attainment is superior.

o   Raja yoga vs hatha yoga…impediment and distraction to the real work of mind and spirit

o   (Bharati) argues that only since the turn of the century has there been a clear distinction between meditative & physical practice (pejorated)

o   Try to reverse the image of yoga and its associations with magic & occultism-also helped to define yoga s RELIGION…since some things “count” as religion in the western mind and others (magic) do not.

o   Used Matthew’s Gospel AGAINST hatha yoga practice

·         Vivekananda & Max Muller

o   Biography of Ramakrishna

§  Argues that hatha yoga has tarnished the West’s idea about Indian religion and should be dispelled.

§  “…[certain type of Indian ascetic and the] tortures which some of them, who hardly deserve to be called Samnyasins, for they are not much better that jugglers or hatha yogins, inflict on themselves, the ascetic methods by which they try to subdue and annihilate their passions, and bring themselves to a state of extreme nervous exhaltation accompanied by trances or fainting fits of long duration.” (Muller 1898)

§  Insisted on the philosophical sophistication of Indian thought and therefore acted as Vivekananda’s ally. Uncompromising rejection of the “sin & darkness” of hatha yogis as well.

§  He felt yoga had degenerated in modern times into its most practical and degenerate forms. (didn’t like Vivekanada either and was a critic of the Chicago Parliament of Religions in 1898)

·         Fakirs Avenue: Blavatsky & Hatha Yoga

o   Theosophical constructions of yoga were extremely influential in shaping attitudes about modern yoga.

o   Distain & distrust of hatha yoga is frequent in her writings & function as foils for theosophical renditions of yoga

o   “common ignorant sorcerer, the embodiment of a triply distilled selfishness, who converses with the devil, and in whom ascetic practices are “une maladie hereditaire”…are strongly urged to avoid attempting any of these hatha yoga practices lest they succumb to the inevitable demise that had already befallen foolhardy disciples of her acquaintance.

·         Anti-Hatha Yoga Propaganda in Early Yoga primers

o   Associated with mercenary yogi terror & fakirs

o   Stories abound of hatha yogis who dupe the female European & American public and return home to their “natural state” with stories about the weakness of the American female.

o   Later became sanitized as a health tool and methodological precursor to the real work of the mind.

Chapter 4: India & the International Physical Culture Movement

·         Encyclopedia of Indian Physical Culture 1950: “You are meant to have a fine looking, strong and super healthy body. God cannot be pleased with the ugly, unhealthy, weak and flabby bodies. It is a sacrilege not to possess a fine, shapely, healthy body. It is a crime against oneself and against our country to be weak and ailing.  Our own future and that of our nation depend on good health and enough strength”. (ii)

·         Monier Williams: 1897- “We should strive to develop our youthful Indians physically as well as mentally, morally & religiously. We should endeavor to introduce something of our public school manliness of tone into Indian Seminaries”

·         First half of the 20^th century is to a great extent a dialogue between colonial India & the physical culture movement. Looking for a suitable regimen for Indian bodies and minds.

·         Modern Olympics, Raja Yoga (1896) & launching of physical culture self instruction guides coincide temporally. Worldwide unprecedented enthusiasm for physical culture.

·         1893 first ever modern body building display

·         Dawn of physical culture in Britain & Europe

o   European interest in the body as a way to regenerate the moral and physical mettle of a nation (19^th century)

o   Gymnastics became a way to build manliness in German & then spread most notable to Britain, France, Prussia & Scandanavia

§  “their gymnastic exercises were not only meant to form healthy, beautiful bodies, that would express a proper morality, but were designed to create New Germans” (nationalism at its finest).-Mosse 1996

§  Donald Walker’s British Manly Exercises (1834)

o   Economically as well as patriotically motivated. One could not afford a weak constitution in the industrial world. Man against machine.

o   Close of the 19^th century, these became known as PHYSICAL CULTURE.

o   1896 –first modern Olympics in Athens

o   “Manliness, morality, patriotism, fair play and faith is found through physical culture along with a “means for molding the perfect Englishman” (Collingham)

o   “Muscular Christianity”  (Charles Kingsley 1857)

§  Found in public schools, YMCA movement, & salvation army

o   Eugenics Movement: improve their own bodies and the collective national body

§  Anti-intellectual…revalorized the body of the body/mind/spirit triad which was perceived to be neglected. Restore wholeness to individual and collective life.

§  New forms of yoga were developed in the Indian diaspora as an alternative, but in response to the same desires a European physical culture.

·         Scandinavian Gymnastics:

o   Pioneering work of Ling (1766-1839) Ling’s Method

§  Concerned with the development of the whole person.

§  Free form standing work without apparatus-saved money-accessible

§  Similar system later developed in Denmark.

§  Danish system was incorporated by the British as the official training method of the royal army and navy (replaced Maclaren Method) & became the basis for physical education in schools.

§  Moved from Britain to Indian system under colonialism

§  19^th century America adopted the Swedish system in the YMCA & the “harmonial gymnastics” of Genevieve Stebbins

o   Movement Cure: pioneered by C.J. Tissot & others sought to conquest disease through movement, often called “medical gymnastics”

·         Ling & Yoga

o   

Yoga As Physical Culture I: Strength & Vigor (Chapter 6)

---beginning in the 1920’s Yoga & gymnastics begin to assert themselves as a contemporary expression of the hatha tradition. We see this expressed initially in a plethora of self-help books aimed at the new “physical culture” audience.

• Foundations of postural practice were laid principally during the first four decades of the 20^th century.
• Contexts of Physical Culture as Yoga
• Swami Kuvalayananda
• Became one of the most important figures in the renaissance of yoga as therapeutics and physical culture
• Trained in combat techniques and gymnastics under nationalist physical culturalist (Manik Rao), he also studied yoga for two years under the Vaisnava sage Paramahamsa
• Established a teaching & research institute (Kaivalyadhama) in Lonvala (near Bombay) in 1921.
• Used paraphernalaia of modern science to measure the physiological effects of asana, pranayama, kriya & bandha & used their findings to develop therapeutic approaches to disease.
• Developed a physical cultural regimen based on yoga that was eventually adopted across the nation in schools in India.
• Prodigious literary output.
• Yoga Mimamsa (journal): manual & journal taken up as a popular guide to yoga practice by many. Seen as the most authoritative work publication on practical yoga
• Popular Yoga Asana (manual 1931)
• Yogendra & the Domstication of hatha Yoga
• Entered yoga after many years of study in physical culture.
• Also a student of the Vaisnava sage Paramahamsa
• Passions were gymnastics, wrestling, physical culture
• Gym rat: known by the nickname “Mr. Muscle Man”
• Yoga Institute of Santa Cruz (Bombay 1918) was set up for research into health giving aspects of yoga
• 1919: Yoga Institute of America (Bear Mtn. NY) working with avant guarde doctors & naturaopaths & may have given the first asana demonstration in America. Was prevented from returning in 1924 because of the Asian Exclusion Act. Focused then on India.
• The victim of racist Eugenic policy, he became interested in the potential yoga had for creating permanent Eugenic changes on the Indian “race”.
• Provided scientific corroboration for the effects of yoga
• Creating simplified & accessible asana courses for the public
• Self-styled yogi householder. Indirect opposition to the secretive mystical hatha yogi
• Life episodes:
• Almost kidnapped by kanphatas- developed a stromng fear & mistrust of false prophets of yoga
• 3 naked yogis showed up at his institute offering to teach him their secrets-shooed them away and vowed to save yoga from the confines of of self-mortifying cults and other charlatans. –revolt against old traditions.
• The face of modern yoga would be benevolent, accessible,scientific, and safe and its domesticated, democratic practice would be defined in contradistinction to the shameful, secret powers of the wandering hatha yogis.
• Inherits late 19^th century Protestant  discourses on yoga, as well as Max Muller’s reformist vision of Indian religious history.
• Vivekananda’s anti-mysticism…weakens the brain.
• Democratic mission: “Yoga ought to be taught in the public streets in broad daylight” refashioning hatha yoga as medicine and modern physical culture, where as Vivekananda had dismissed it as mystical (sucked the mystical out of it & gave it to everyman).-RATIONAL, UTILITARIAN, SCIENTIFIC
• Postures borrowed from, Ling, Muller, Sandow, Delsarte & MacFadden-although he dismisses all of them as “fads”
• Publications (many)
• Hatha yoga simplified
• “yoga is a comprehensive practical system of self-culture…which through interchangeable harmonious development of one’s body, mind & psychic potencies ultimately leads to physical well-being, mental harmony, moral elevation and habituation to spiritual consciousness” (1928)---matches the ethos of physical culture at the time. (YMCA as well) & harmonial gymnastics.
• Uniquely indigenous Indian movement cure superior to European styles that had imposed as the standard form of exercise in India during the 19^th century.
• EUGENTICS: saw the concept of evolution and later social Darwinism as originating with  Samkhya Philosophy. Fascinated with the prospect of human GENETIC MODIFICATION THROUGH YOGA. (LAMARKIAN)
• Such change” affects not only the yoga practitioner himself, but by inheritance also becomes transmitted as the germinal instinct of the progeny” “This transformative technology is the crux of the entire metaphysical perspective in ancient India”
• Iyer,Sundaram, Balsker: Yoga Body beautiful

• KV Iyer:
• set up his first gymnasium at the Tippu Sultan’s Palace (Bangalore) in 1922. After aseries of gyms, opened the famous Vyayamsala in 1940.
• Throughout the 1930’s posed for international physical culture & body building magazines
• Great admirer of Sandow, MacFadden & Maxick (muscle control)
• Held ongoing correspondence with Charles Atlas
• Declared himself “possessed with a body that the gods covet” & claimed to be”india’s most perfectly developed man” (1927)
• Known as a body builder internationally, but a great proponent of hatha yoga as part of a larger, highly aestheticized physical culture regimen based on western models.
• “hatha yoga had more to do with making me what I am than all the bells, bars, steel springs and strands I have used” (Muscle Cult 1930)
• Epitomizes the way that hatha yoga was “appended” to physical culture as the shift from “perfection of the body” (conceived as the conquest of the five material elements) to a modern cosmetic or fitness model (Alter 2005)
• Self-conscious marriage of body building & yoga
• Indian yogic synthesis was viewed as a hybrid alternative (Indian) to the predominant but ineffectual Ling system and aimed at a national revolution in physical culture.
• EUGENICS: “will our women bring forth only healthful, useful children to save our motherland from degeneration, from this slavery? (1927) “Physically deficient mothers and devitalized fathers are producing helpless derelicts and weaklings…take up physical culture to forestall all this” (1930)
• Offered Suryanamaskar, yoga & weight training as hybrid activities. Sun salutations were not yet part of yoga.
• Creator of the suryanamaskarsystem (1897), PRATINIDHI PANT was himself a devoted body builder and practitioner of the Sandow method.
• Widespread reputation for curing disease with his yoga & special abdominal massage of his own invention.
• Patron, who he cured of the effects of a stroke was the Maharaja of Mysore, who later became patron to Krishnamacharya & the founders of modern asana practice. YOGASALA WAS ONLY METERS AWAY FROM A MODERN GYMNASIUM ALSO ON THE PROERTY.
• Yogacarya Sundaram: student, friend & collaborator of Iyer who ran the Yogis School of Physical Culture.
• Conducted lectures & demonstrations around the country with Iyer.
• Yogic Physical culture (The Secret of Happines) 1928 was published…photographic very successful do it yourself yoga book, reconceptualized as gymnastics, hygiene & body building.
• Physical culturaists in the West aregreat, but “ in spite of their great advances, however, such innovators are deemed to lag far behind the ancient sages who have handed down a system perfected thousands of years ago” (NICE!!!).1928.
• Reenacts the reversal of Orientalists fulfillment narratives, such that the ne plus ultra of modern “scientific” physical culture is only an inferior imitation of the wholly perfected system of the ancient Hindu yogins”.
• “men & women in sedinatary occupations who were not born for saintliness, might ultilize it as a system of physical culture (1928) the sociopolitical situation moreover aclls for a new synthesis of asana with muscle building, in order that the sons of India might obtain super-strength to make their Mother an equal sister among Nations!...In the present situation, giants of muscles-even devoid of brain power, arean inevitable necessity” (ANTI-COLONIALISM).
• Aesthetics: “a human body is not worth looking at without properly developed superficial muscles” Emphasis on BUILDING A BEAUTIFUL PHYSIQUE
• Religious wholeness through aesthetic perfection of the body: a physical Culture Religion. (1928) “Religion for the highest perfection of the body to attain the greatest realization of Self” (looks to Hindu renaissance & Sandow.
• Religion separates the material West from the Spiritual East….YOGA HAS RELIGIOUS AND SPIRITUAL SUPERIORITY.
• Ramesh Balekar: experiments in physical culture many years before he became a guru of Advaita Vedanta.
• Known from photographs as the Indian example of physical perfection in body building (all India body beautiful (1938),  England’s ten most perfectly developed men (1940).
• Through yoga, one can get a body like this! (His books & photo essays).

Yogasana journals of the 1930s are PREOCCUPIED with the aesthetics of the body.

• New Thought Yogis: para-religious movement permeated yoga in India, Americaand Europe from the end of the 19^th century . New thought remained when the emphasis shifted to asana.
• Originally a breakaway movement of Mary baker Eddy’s Christian Science, new thought began in New England in the 1880s preaching the innate divinity of the self and the power of positive thinking to actuate that divinity in the world, usually to the ends of personal affluence and wealth (scientology???).
• Yoga became a repository of these NEW REDISCOVERED TRUTHS (the secret)
• William Walker Atkinson (Ramacharaka???) authored a steady avalanche of esoteric yoga manuals and new thought self-help books between 1903 and 1917 (like NEW AGE now). Hatha Yoga envisioned as NATURE CURE and NEW THOUGHT…borrows heavily fron VIVEKANANDA’s Raja Yoga (1896)
• Relies on the practitioners ability to “throw the mind out into the body”. Then positive messages can be sent into the physical frame to cure disease.
• AUTO-SUGGESTIONS & AFFIRMATIONS (mantram): reconstrues the traditional meaning of mantra as mystical sound of ritual observance and meditation (Eliade 1969)
• Paramahamsa Yogananda (Autobiography of a Yogi) (1946): taught muscle control heavily influenced by new thought and European body building in the United States.
• Muscle recharging through will power (1946) “efficient merger of cosmic & cosmetic”
• Displays of muscle mastery through will power. (Maxick rippling muscle technique)
• BC Ghosh (Yogananda’s younger brother and internationally famous body builder): Introduced a Htaha yoga that was a fusion of asana, physical culture and muscle manipulation techniques that Ghosh had learned from his brother…referred to as YOGA exercises.
• 1930: Muscle Control (photographic book): weights free & apparatus free gymnastics & physical training through will power (Maxick’s identically titled manual).
• Feats of abdominal muscle isolation Nauli, appear in both books.
• 1923: opens college of physical education in Calcutta, India.where he trained Bikram Choudhoury
• Tony Sanchez says that Ghosh worked to develop a system with Sivananda based on the original 84 postures.
• Celebrity, physical culturalist, brother of yogi, nationalist
• New Thought & The Body
• Jules Payot (1893) The Education of Will (New Thought manifesto)
• The body holds the secret of spiritual advancement, and it is through developing a healthy animal that the god in man would be revealed. The physiological conditions of self-mastery were to be attained through a regimen of muscular exercise and respiratory gymnastics that would function as a primary school for the will. (1909).
• Ideas were taken up by the New Thought movement
• Affirmations are combined with physical exercise to create the corporeal conditions for cosmic flux
• Albrecht Jensen (1920): Identified muscle control as an Indian invention,
• but its identification with yoga is more a result of its association with alternative medicine (like Jensen’s “medical massage” and new thought.
• Probably got ideas from Yogendra (NYC 1919)
• EL & WA Kellogg (gurus of alternative medicine in US)
• friends and associates of Yogendra in NYC
• Yogi Gherwal (Indian Export Guru in US)
• (1923) Practical Hatha Yoga: Science of Health- published from his base in CA
• Earliest photo manual of hatha yoga & advertisement for Gherwal’s correspondence course. (modeled on Sandow’s very popular “postal courses”) were already big business at the time. SELF-HELP MODEL
• Physiology of the postures and their application in therapeutics
• Modern medical & Psychologized new thought physical culture interpretations of physical practice
• For many Americans, MOVEMENTS LIKE THEOSOPHY, CHRISTIAN SCIENCE, NEW ENGLAND TRANSANDENTALISM AND NEW THOUGHT, functioned as way stations between participation in institutional church and an identification with [neo] Vedanta (Gjerwal is an example of this)
• West Coast Yogis: Wassan, Hari Rama, Bhagwan Gyanee
• All contemporaries of Yogananda and Gherwal & all peddled a comparable formula for spiritual and material advancement through NATURE CURE and NEW THOUGHT religion.
• Wassan (1924) The Hindu System of Health Development
• Opened with healing chant meant to “vibrate the brain, body & business” (preparatory)
• Hindu System of Physical Culture (1925): series of exercises derived from modern gymnastics like Muller’s system & bears bo resemblance to hatha yoga postures (look like Western physical culture manuals)
• Very successful on the lecture tour
• Hari Rama (1926) Yoga System of Study (same system)
• Bhagwan Gyanee (1931) Yogi Exercises
• Authored a plethora of New Thought self-help manuals
• Exercises explicitly presented as yoga’s equivalent to the “allied branches of magnetism, osteopathy, nature cure and naturopathy”.
• Look like European gymnastics, but attributed to original 84 postures
• Only recognizable “asana” is Ardha Chandrasana (Iyengar) which was popular in bodybuilding well before Iyengar identified it.

THESE INTERNATIONAL COMMERCIAL VARIETIES OF POSTURAL YOGA ENACT A REDEFINITION OF THE INDIAN SYSTEM TO SUIT LOCAL TASTES AND EXPECTATIONS, MUCH IN THE SAME WAY THAT VIVEKANANDA’S VERSION OF VEDANTA MAY LEGITIMATELY BE SAID TO REPRESENT A DEGREE OF STRATEGIC “GLOCAL” TWEAKING OF RECEIVED HINDU TRADITION